Edge Video AI
Autonomous Commerce for Video
AI that watches video, detects intent, and generates shoppable moments automatically — no human intervention required.
Video Became Infinite. Commerce Didn't.
The Scale Problem
Billions of hours of video are created and consumed daily across every platform imaginable.
Millions of products exist in catalogues waiting to be discovered by interested buyers.
The Bottleneck
Almost all commerce still requires humans to manually connect video content with relevant products.
That model simply doesn't scale.
MARKET VALIDATION
Shoppable TV Works — But Doesn't Scale
LG Ad Solutions Shoppable TV Report, n=1,210 US CTV users, Dec 2023
Consumers Want to Shop from TV
81%
Influenced
by TV ads in shopping decisions
47%
Purchased
after seeing a TV ad
51%
Wish they could
shop directly through their TV
70%
Like TV ads
that include a QR code
The #1 Barrier: Relevance
70% don't scan because they're not interested in the product.
Manual tagging can't match the right product to the right viewer at the right moment. It simply doesn't scale.
Edge Video AI Solves This
  • AI watches content in real-time — matches products to what's on screen automatically.
  • Every overlay is contextually relevant — not randomly assigned. Zero manual tagging.
  • 21,000+ vendors, 12M+ products matched instantly. Relevance at scale = conversion.
$2–3B Spent Proving the Problem
Shoppable video absorbed massive capital over the last decade, yet failed to produce a category winner or viable solution.
142 Startups
Founded since 2015
$300–500M VC
In venture capital invested
$2–3B Total Spend
Including platform investments
Zero Exits
No venture-scale success stories
This intense activity validated the demand for shoppable video, but clearly not an effective solution.
Solution:
Autonomous Commerce
Autonomous Commerce In Action
Vidaa In Channel Shopping w/ Masterchef & Viator CES '26 Photos from Las Vegas
VIDAA V-Shop .
The Monetization Gap
How Autonomous Commerce Works
The Transactional Layer For Video
Featured in Forbes: The Third Wave of Commerce
Industry Recognition
Forbes validates our technology as the future standard for interactive shoppable video experiences.
Third Wave of Commerce
Edge Video positioned at the forefront of the AI + Web3 revolution transforming retail experiences at major platforms like Amazon and QVC.
AI + Web3 Revolution
Our technology converges artificial intelligence with Web3 capabilities to create seamless interactive shopping directly from video content.
"Edge Video AI—a platform that turns any video stream into a living, breathing storefront"
— Forbes, June 23, 2025 Read More
Traction: Media Adoption & Commerce Scale
Edge Video AI is already live, monetising, and scaling through OS-level distribution.
Competitive MOAT
$7-12B Market Opportunity
Growth Plan (EUR M)
Our financial projections visualize a robust growth trajectory, strategically balancing immediate IP monetization with scalable long-term revenue streams from campaigns and transactions.
2026 Milestones
VIDAA OS (H1-26)
  • Deployed across 400+ TV brand partners, including Hisense and Toshiba
  • Edge Video AI embedded directly into FAST and live channels
  • Powers the upcoming VIDAA V-Shop service
  • First OS-level shoppable moments live in broadcast
  • Initial transaction and engagement data captured at scale
LG webOS Deployed (H2-26)
  • FAST channel and in-channel commerce enabled at OS level
  • Edge Video AI integrated for brand and product detection
  • Viewers interact using TV remote, checkout on second screen
  • Commercial squeezebacks live across selected FAST channels
  • Revenue share framework live with LG platform
2027 Milestones
  • Campaign volume grows +50% driven by OS-level rollout
  • Shoppable moments expand across more content categories
  • Shopping transactions begin scaling predictably
  • Optimization engine prioritizes high-value products and moments
  • Revenue per viewer-hour reaches ad parity and beyond
  • Expansion to additional TV OS and platform partners

Investment Assumptions
  • €3-5M investment
  • Runway without revenue: ~16 months (@ €1.8M Operating Expenses)
  • Runway with 25% of forecast revenue
  • Operating Expenses: €0.45M per quarter
From IP foundation to scalable campaigns and shoppable moments growth.
Edge Team
Joe Ward
CEO & Founder
30+ years in media/tech; led 1 IPO, raised $100M+, 3 exits; IP strategy expert.
Charles Myers
CTO
Leads tech innovation in AI, blockchain, and streaming; MS, DigiPen Institute of Technology.
Aldo Spaanjaars
COO
25+ Years International Commerce. Former COO Adidas Greater China, CEO Lacoste Greater China; global retail/ecom leadership.
Rian Bester
CRO
28 Years in media and technology. CEO at Insight TV ('16-25). His proven deal making skills led Insight TV from start-up to international broadcaster of 7 FAST channels.
Soumya Sriraman
Executive Team Advisor
President, Streaming QVC. Head of Prime Video Channels, Amazon. CEO/President, BritBox SVOD.
Sabrina Schaffer
Marketing & Web3 Strategy
15+ years consulting; clients include Sky/Comcast, Amazon FBA sellers, Credit Suisse.
Strategic Advisory Board
Our strategic advisory board brings together industry titans from media, finance, and marketing to provide unparalleled guidance and access to key decision-makers. This brain trust ensures Edge Video maintains its technological edge while navigating the complex media landscape and capital markets.
Ralf Jacob
Univision,
Verizon
Ben Keen
Industry
Analyst
Thomas Link
CEO
MuxIP
Alex Duka
Citibank,
Private Equity Direct
Jeffrey Hayzlett
C-Suite TV
CMO at Kodak
Rich Entrup
KPMG,
Verizon
Jason Thibeault
Streaming Video
Alliance
Elizabeth Aris
Technology &
Telecom Leader
The Future of Video Commerce
Every video becomes shoppable. Every product finds its audience. Every platform unlocks new revenue.
Autonomous. Scalable. Inevitable.
Supporting Information
Video Overview (CES '26 and Playout)
Competitor Overview
VIDAA and LG TV OS Integration
VIDAA's new V Shop
Projected Revenue
Quarterly Revenue and Cashflow
Edge Video AI VIDAA DEMO & Playout Integration
VIDAA Demo (Q1-26)
Edge Video AI detects products 24×7 and sends the best product based on the audio and video to Vidaa CTV via the Playout.
Playout Integration
Channel partners and apps simply send Edge Video a HLS feed which can then drive autonomous matching of products to the OS and Second Screen.
Competitor Overview
Autonomous commerce doesn't compete with the existing market — it creates the market. Today, shoppable video only works where humans manually tag products into ad breaks. That limits it to a fraction of video inventory. Autonomous commerce unlocks the rest: every FAST channel, every live stream, every minute of content that was previously unmonetisable. The $2–3B spent on manual approaches proved the demand. Edge Video AI removes the bottleneck and opens the full $7–12B opportunity — not by taking share from incumbents, but by monetising inventory they can't touch.
VIDAA and LG TV OS Integration
VIDAA 5M marketing spend on Edge-powered shopping.
VIDAA's new V Shop
How V-Shop Works (Powered by Edge Video AI)
V-Shop is a shopping button on the new V remote and OS-level shopping experience powered by Edge Video AI that turns TV content into shopping inspiration — automatically and in real time.
As viewers watch FAST or live content Edge Video AI continuously understands what’s on screen, analysing video and audio to identify products, brands, locations, and moments that matter.
Those moments are matched instantly against Edge Video AI’s commerce graph of 21,000+ pre-approved vendors. The best-fit products from the content are selected automatically — no tagging, no campaigns, no manual setup.
When a viewer opens V-Shop using the dedicated button on the VIDAA remote, they see a curated shopping feed inspired directly by the channels they’re watching. Products update in real time as content changes.
V-Shop doesn’t interrupt viewing or increase ad load.
It fills unused monetisation capacity with commerce, creating a new revenue stream for platforms and channels while keeping the viewing experience simple and native.
One button. Real-time inspiration. Powered by Edge Video AI.
Projected Revenue Growth
Revenue Projections by Milestone
Revenue Projection by Milestone (Updated with Channel Detail)

1.	Q3-26 – Q4-26 channel growth driven by LG & VIDAA OS FAST rollout and aggregator integrations.
2.	Q1-27 onward includes LG webOS contribution alongside VIDAA, materially increasing active channel count.
3.	Revenue figures reflect net Edge Video AI revenue at a 3.5% blended commerce commission, after OS-level revenue share with platforms.
4.	No increase in ad load or average viewing time is assumed; growth driven by channel count, shoppable moment optimization, and OS-level distribution.
Quarterly Revenue & Cash Flow
Path to Profitability
Edge Video AI — Quarterly Revenue & Cash (Base Case, Downside (-30%), Upside (+25%), 3.5% Commission)